Beginner
Social Media Marketing Masterclass
Plan, create, publish, and optimize content for Instagram, Facebook, LinkedIn, and YouTube Shorts.
N
Taught by Nisha Kapoor
Social Media and Content Lead
What you'll learn
- Create content pillars for any niche
- Build a monthly social media calendar
- Write hooks, captions, and CTAs
- Improve reels and short-form video performance
- Read insights and optimize content
About this course
Learn how to use social platforms as a serious growth channel. This course covers content pillars, brand positioning, posting systems, short-form video planning, engagement, and reporting.
By the end, you will have a repeatable monthly content workflow for your own brand or client accounts.
By the end, you will have a repeatable monthly content workflow for your own brand or client accounts.
Curriculum
3 modules · 12 lessons
Module 1: Strategy and Positioning4 lessons
＋
Module 1: Strategy and Positioning
4 lessons
▶
Choosing the right platforms
Preview 10:00
▶
Content pillars and brand voice
13:00
▶
Competitor research
16:00
📄
Profile optimization
19:00
Module 2: Content Creation System4 lessons
＋
Module 2: Content Creation System
4 lessons
▶
Hooks that stop the scroll
10:00
▶
Caption and CTA frameworks
13:00
▶
Reels planning workflow
16:00
📄
Batch creation and scheduling
19:00
Module 3: Growth and Reporting4 lessons
＋
Module 3: Growth and Reporting
4 lessons
▶
Engagement routines
10:00
▶
Understanding analytics
13:00
▶
Monthly report template
16:00
📄
Improving weak content
19:00
Prerequisites
- A social media account to practice on
- Basic Canva or editing familiarity is helpful
About the instructor
N
Nisha Kapoor
Social Media and Content Lead
Nisha specializes in Instagram, YouTube Shorts, content calendars, brand voice, and creator-led growth.
Ready to enrol?
Get lifetime access to Social Media Marketing Masterclass plus every other course on Learngrid — for one payment.
See pricing →